Event Marketing Manager

2 hours ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £45,000
Event Marketing Manager

About the Role

We are seeking an experienced Event Marketing Manager to join our team at Marketing Talent | Marketing Recruitment Experts. As an Event Marketing Manager, you will be responsible for developing and implementing high-calibre marketing campaigns for our conferences and awards, including both free and paid delegate campaigns.

Key Responsibilities

  • Develop and implement coordinated marketing campaigns for multiple conferences and awards, including email, social media, and content marketing.
  • Utilise lead-generation techniques for data capture of new prospects and devise strategies to increase the return rate of event attendees.
  • Build and manage databases, keeping data up to date and relevant for every campaign, and test, measure, and evaluate channels and tactics to improve results.
  • Manage event websites, ensuring they are user-friendly and optimised for conversion, and create and manage partnerships with media/association partners, as well as speakers and sponsors, to further expose the brand and maximise revenue.
  • Develop and deliver content marketing strategies that enhance the events' social media presence and coordinate with Operations and Programming teams to produce marketing deliverables, including sponsor material post-event reports.

Requirements

  • Minimum of 3 years of B2B Events marketing experience, preferably with experience in conferences and awards.
  • Strong focus on audience / delegate acquisition and experience devising or influencing events pricing strategies.
  • Confident use of Excel, CRM, and Marketing Automation platforms, as well as social media marketing and excellent written and verbal communication skills in English.
  • Good eye for design and ability to produce high-quality marketing materials.

What We Offer

This is an exciting opportunity to join a market leader in B2B publishing and conferences as an Events Marketing Manager. As the successful candidate, you will take a lead role in expanding the reach and revenue of our global conferences during an exciting growth phase for the company.

This role would suit someone looking to gain valuable experience within a leading B2B publishing and events brand, with excellent opportunities for progressing your career.

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