Product Owner

5 days ago

London, Greater London, United Kingdom Zeal Group Full time
About Zeal Group

We are a leading FinTech organisation offering a variety of innovative products. Founded in 2017, we have grown to a team of 700+ employees across the globe.

Our presence is spread across Europe, Asia, North & South Africa, Middle East and South America, with our Technology hub located in Cyprus.

We are a product and people focused company who are passionate about growth, innovative technology, and collaboration.

Main Responsibilities
  1. Responsible for the full process of product planning, design, and development for event systems and promotion systems.
Key Skills
  • Game Theory: Understanding game theory is crucial for designing systems where users' decisions impact their rewards and engagement. This helps in creating scenarios where users are incentivized to take specific actions that align with business goals
  • Mathematical Modelling & Probability: Expertise in mathematical modelling to design algorithms that determine how rewards are allocated. This includes understanding probabilities to create fair yet engaging systems (e.g., random rewards, loot boxes).
  • Behavioural Economics & Psychology: Knowledge of behavioural economics to understand what drives user decisions, including concepts like loss aversion, the endowment effect, and the psychology of rewards.
Key Responsibilities
  1. Design and implement systems for the automated creation, generation, and operation of various events.
  2. Work closely with the marketing team to develop tools that can quickly generate customer acquisition event pages.
  3. Design and implement a personalized in-product event push system to improve user conversion and retention rates.
  4. Analyse user data and market trends to continuously optimize the effectiveness of the event system.
  5. Collaborate closely with the development team, design team, and other related departments to ensure smooth product delivery.
  6. Develop product roadmaps and adjust them in a timely manner according to company strategy and market demands.
  7. Monitor key performance indicators (KPIs) and make improvements based on data insights.
Qualifications
  1. More than 5 years of experience as a product manager, including at least 3 years of successful experience with event systems, promotion systems, or similar marketing technology platforms.
  2. In-depth understanding of strategies and best practices for user acquisition, conversion, and retention.
  3. Excellent analytical skills with the ability to make data-driven decisions.
  4. Basic knowledge of the Fintech industry and an understanding of market policies and regulations within the financial sector.
  5. Sensitivity to new event formats and customer acquisition tools in the market.
  6. In-depth knowledge and understanding of marketing strategies and technologies.

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