Digital Optimisation Specialist
1 week ago
We are seeking a highly skilled Digital Optimisation Specialist to join our team, focusing on growth and conversion. As a key member of the performance marketing team, you will play a vital role in enhancing our client's digital experience.
About the RoleThe ideal candidate will have experience in CRO (Conversion Rate Optimisation) and a clear understanding of testing methods. You will work collaboratively with web development and design teams to develop and run tests, identify CRO and testing opportunities within the client base, and lead on testing strategies and testing roadmaps.
About the ClientOur client is an industry-leading digital agency, operating nationwide. They pride themselves on delivering end-to-end solutions for clients, from research to delivery, focusing on ecommerce and lead generation. As a Digital Optimisation Specialist, you will be working closely with ambitious, passionate, and experienced teams to enhance their CRO offering.
Key Responsibilities- Develop, implement, and maintain testing plans, with hypotheses based on data and analysis.
- Collaborate with web development and design teams to develop and run tests.
- Identify CRO and testing opportunities within the client base.
- Lead on testing strategies and testing roadmaps.
- Understand digital performance and traffic behaviours through data analysis.
- Experience in a CRO focused role, with a clear understanding of testing methods.
- Self-starter who can deliver end-to-end CRO programmes.
- Excellent web analytics skills – identifying trends, opportunities, and telling a story with data.
- Broad understanding of digital marketing and performance.
- Experience with VWO or other testing tools and GA4.
Forward Role is an industry-leading recruitment agency, specialising in Marketing, Digital, Analytics, IT, and Design roles. We continuously receive new assignments, so keep an eye on our website and social media pages for current opportunities and marketplace news.
This role is an excellent opportunity to grow your career in a fast-paced digital agency environment. With a competitive salary range of £30,000-£50,000, depending on experience, you will be rewarded for your hard work and dedication.
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