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Employer Branding Strategist

2 months ago


Northampton, Northamptonshire, United Kingdom Reed Full time

About Reed Talent Solutions

We are a leading provider of contingent and permanent workforce solutions, enabling organisations to access the talent they need to grow and succeed. Our bespoke solutions cater to the unique needs of our clients, delivering results-driven outcomes in the UK and Europe.

Job Summary

We are seeking a skilled Employer Branding Strategist to play a pivotal role in our customer journey. As a key member of our team, you will develop creative marketing strategies and sell our recruitment marketing solution to clients. This client-facing position involves presenting and promoting employer branding and recruitment marketing services to enhance our clients' ability to attract and engage a diverse range of employees.

Key Responsibilities

  • Subject Matter Expertise: Serve as a subject matter expert for talent marketing and employer brand across various services.
  • Client Consultation: Consult with customers to understand their EVP and talent challenges, creating tailored employer brand profiles and marketing plans.
  • Diversity and Inclusion: Ensure client diversity, inclusion, and belonging strategies are integral to recruitment marketing plans.
  • Discovery and Sales: Engage actively in the discovery and sales process, collaborating with internal teams to define effective solutions.
  • Bid Content and Campaigns: Develop bid content and campaign proposals, and present in sales pitches as the subject matter expert.
  • Sourcing Channel Strategies: Analyse and recommend sourcing channel strategies, including social media campaigns.
  • Candidate Connection: Work with technology to maximise candidate connection and reach.
  • Talent Pool Engagement: Collaborate with talent sourcing teams to develop engagement strategies for talent pools.
  • Talent Attraction Strategies: Implement and deploy new talent attraction strategies and campaigns.
  • Brand Guardianship: Act as the brand guardian for all communications and marketing collateral.
  • Media Campaigns: Develop impactful media campaigns with media partners.
  • Budget Management: Manage budgets, report on spend, and deliver ROI.
  • Candidate Journey Metrics: Embed metrics into the candidate journey for continuous improvement.
  • Campaign Evaluation: Evaluate campaigns to innovate continuously.
  • Employer Branding Consultancy: Design and deliver consultancy solutions for employer branding projects.
  • Marketing Collaboration: Collaborate with marketing experts to maximise marketing outputs.
  • Research and Development: Research and develop new initiatives for the employer branding and marketing offering.

Requirements

  • Employer Branding Expertise: Proven expertise in employer branding and recruitment marketing.
  • Best Practices Knowledge: Extensive knowledge of employer branding and recruitment marketing best practices.
  • Recruitment Experience: Experience in a recruitment or talent outsourcing environment.
  • Consultative Experience: Consultative experience with external customers to develop talent attraction strategies.
  • Talent Marketing Campaigns: Track record of designing and deploying successful talent marketing campaigns.
  • Sourcing Channels: Expertise in sourcing channels, including social media.
  • Sales Presentations: Experience in sales presentations and bids.
  • Technical Skills: Proficiency in Microsoft Office and creative programs such as Canva, Prezi, PowerPoint, PowToon, etc.
  • Desirable Experience: Desirable: Experience delivering solutions to customers in Europe.

How to Apply

To apply for the Employer Branding Strategist role, please submit your CV detailing your relevant experience and why you are interested in this position.