Digital Marketing Specialist

5 days ago

Belfast, United Kingdom Seopa Ltd Full time
About Seopa Ltd

Seopa Ltd is a leading fintech company that specializes in creating and hosting insurance, finance, and utility price comparison engines.

Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our Online Marketing team, you will play a pivotal role in further developing each of our brands' competitive positioning and improving our search rankings.

Key Responsibilities:
  • Write high-quality content for commercial landing pages, insurance guides, press releases, and email newsletters.
  • Use SEO tools to research and plan new website content, taking into account relevant SEO metrics as part of each content plan.
  • Create content briefs for our external content agencies or freelancers, including keyword targeting, internal linking, and metadata requirements.
  • Proofread, fact-check, and edit content written by our agencies and freelancers.
  • Become a go-to expert in content creation for other Seopa teams, particularly with regards financial services content (insurance, loans, mortgages, bank accounts, etc.), and collaborate with those teams to identify and capitalize on new opportunities for revenue-generating content across our comparison sites.
  • Contribute to the overall content planning and maintenance of our websites.
  • Assist with the analysis of content performance in order to improve our websites' clickthrough and conversion rates.
  • Support other Seopa teams with content creation as and when required.
  • Support Seopa's email marketing, customer journey, and social media experts with content writing and proofreading as and when required.
  • Support Seopa's PR team with proofreading, data analysis, and other PR activities as and when required.
  • Use creative thinking and data analysis to identify new product development opportunities.
  • Produce SEO reports and analyses for the Marketing Manager.
Requirements:
  • Demonstrable passion for SEO, ideally with around 2 years' minimum hands-on digital marketing experience.
  • Educated to degree level with a minimum 2:1 classification or equivalent and 3 grade 'B's or above at A-Level are desirable, although not essential.
  • Digital marketing experience is essential, and hands-on SEO experience in a digital marketing role would be particularly desirable.
  • Highly computer-literate, and familiarity with WordPress would also be highly desirable.
  • Strong commercial awareness. Experience in financial services/insurance or a regulated environment is desirable, although this isn't mandatory.
  • Excellent writing, proofreading, and editing skills are essential, with a meticulous attention to detail.
  • Excellent skills in MS Office.
  • Prior experience in generating video and social media content is preferable.
  • Computer literate and quick to pick up new systems.
  • Ability to manage projects and account manage external agencies.
What We Offer:
  • Competitive salary and benefits package, including private medical insurance, enhanced pension, health cashback plan, hybrid working arrangements, wide-ranging discount reward schemes, full access to our nominated e-learning platform, annual travel card loan, additional service-related holidays, option to buy additional holidays, cycle to work scheme, and company events.

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