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Digital Marketing Senior Specialist

2 months ago

Belfast, United Kingdom Symphony Full time

About Symphony

Symphony is a leading provider of secure communication solutions for the financial markets. With over 10 years of experience, we have built a trusted network that connects over 500 market participants across the buy-side, sell-side, securities servicing, and beyond. Our platform enables secure and real-time communication for over half a million users from trading desks to operations and custody teams.

Our Ambition

We are now leveraging our technology foundation to accelerate our growth and become the standard connective layer that enables more efficient and automated workflows across the industry. We aim to bring the future to financial markets by providing innovative solutions that meet the evolving needs of our customers.

The Role

We are seeking a highly motivated and experienced Digital Marketing Senior Specialist to join our team. As a key member of our marketing team, you will play a critical role in supporting various digital marketing initiatives and leveraging analytics tools to drive data-informed decisions.

Key Responsibilities

  • Digital Campaign Management
    • Assist in the execution and optimization of digital marketing campaigns across multiple channels to support lead generation and customer engagement initiatives.
    • Collaborate with the marketing team to create engaging content and copy for various digital platforms.
    • Monitor campaign performance metrics and provide insights for optimization.
    • Work with the digital team to update the website based on trends, UX analysis, and campaign priorities.
  • Analytics and Insight Development
    • Utilize a variety of analytics tools to track website traffic, user behavior, and campaign performance and utilize insights to improve and enhance our marketing initiatives.
    • Dive deep into data to extract actionable insights, including customer segmentation, conversion funnels, and attribution analysis.
    • Develop and maintain dashboards and visualizations to communicate key metrics and trends effectively.
  • SEO and SEM Support
    • Assist in comprehensive keyword research and analysis using tools to identify opportunities for organic and paid search improvements.
    • Collaborate on SEO strategies to enhance website visibility and rankings.
  • Insight-driven Decision Making
    • Analyze data to provide actionable insights that drive marketing strategies, user experience improvements, and customer engagement.
    • Stay updated on industry trends, best practices, and emerging technologies in digital marketing and analytics.
  • Overall Marketing Team Support
    • On an as-needed basis, assist cross-functional teams on a variety of marketing initiatives, including event support, product marketing initiatives, project management, and content marketing.

Requirements

  • Bachelor's degree in Marketing, Business, Statistics, or related field.
  • 7+ years of digital marketing experience.
  • Familiarity with analytics platforms such as Google Analytics, Adobe Analytics, etc.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent written and verbal communication skills.
  • Ability to multitask, prioritize, and work in a fast-paced environment.
  • Eagerness to learn and adapt to new technologies and methodologies.
  • Comfort working with a global team.