Marketing Campaign Manager
12 hours ago
We are seeking a highly skilled and experienced Senior Brand Marketing Executive to join our team at Consumer Additions and Consumer Exec. As a key member of our marketing team, you will be responsible for developing and executing impactful offline marketing strategies that align with our overall brand vision.
This role involves managing multiple marketing campaigns, building brand partnerships, and engaging with customers through direct, face-to-face interactions. We are looking for an experienced individual who can conceptualize and implement creative offline marketing strategies that resonate with our target audience and align with broader company goals.
Main Responsibilities:- Develop and Execute Offline Marketing Campaigns:
- Take ownership of end-to-end campaign execution, from planning through to performance analysis and optimisation.
- Lead seasonal campaigns, product launches, and promotions through offline channels, including events, influencer partnerships, guerrilla marketing, and experiential activations.
- Ensure campaigns are on-brand and consistently reflect our voice and values across all touchpoints.
- Manage Events and In-Store Experiences:
- Coordinate and oversee events, pop-up shops, in-store promotions, and experiential activations that drive foot traffic and enhance brand awareness.
- Build and nurture relationships with venue owners, event partners, and vendors to ensure successful and impactful events.
- Cross-Functional Collaboration:
- Collaborate with sales, product, and customer service teams to align on key messaging and initiatives.
- Market Analysis & Competitive Intelligence:
- Monitor market trends, consumer behaviours, and competitor activities to identify opportunities for brand differentiation.
- Support CRM and Email Marketing Initiatives:
- Work alongside the Head of Marketing to provide insights and support for the development of email marketing campaigns and customer retention strategies.
The ideal candidate will have 2-3 years of experience in a brand marketing role, preferably within a high-growth Beauty, Fashion or Lifestyle brand. A strong understanding of offline marketing channels, including events, experiential marketing, direct mail, and in-store promotions, is essential. The salary for this role is estimated at $80,000 - $100,000 per year.
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