Brand Strategy Director

1 day ago


London, Greater London, United Kingdom Iwoca Ltd Full time
About the Role

At Iwoca Ltd, we're looking for a talented Brand Strategy Director to lead our brand development efforts and drive business growth. As a key member of our Direct Acquisition team, you'll be responsible for elevating our brand presence, enhancing customer engagement, and creating compelling marketing campaigns.

Key Responsibilities
  • Brand Positioning: Develop and execute a comprehensive brand strategy aligned with company goals, market trends, and target audience needs.
  • Brand Management: Provide centralized oversight to our brand and manage the consistent implementation of Iwoca's brand and copy across all touchpoints with customers.
  • Content Creation: Manage the creation of brand assets (e.g., customer stories) that can be used in marketing and sales campaigns.
Requirements
  • You are an experienced brand strategist with a great feel for copy and a good eye for detail.
  • You have developed and executed brand strategies before.
  • You're comfortable enough with numbers so that you can translate the intangible that is brand into something that's measurable and that we can derive insights from.
Benefits
  • Medical insurance from Vitality, including discounted gym membership
  • A private GP service (separate from Vitality) for you, your partner, and your dependents.
  • 25 days' holiday, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave
  • A one-month, fully paid sabbatical after four years.
  • Instant access to emotional and mental health support.
  • 3% Pension contributions and share options.
  • Generous parental leave and a nursery tax benefit scheme to help you save money.
  • Cycle-to-work scheme and electric car scheme.

    The estimated salary for this role is £85,000 per year.


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