Strategic Media Lead

2 weeks ago


London, Greater London, United Kingdom myGwork Full time
Job Summary

We are seeking a highly experienced Strategic Media Lead to drive on-air excellence at myGwork. This role is responsible for shaping and implementing owned on-air media strategies across scripted or unscripted content to retain audiences and grow linear channel brands and VOD platform.

About the Role

The successful candidate will lead a high-performing team, providing clear goals and direction, and fostering an inclusive environment where they can perform at their best. Key responsibilities include:

  • Developing, defining, and executing UKTV's on-air media strategy for scripted or unscripted content across linear & VOD, ensuring flexibility to the changing media landscape and business direction.
  • Collaborating with paid media agency & marketing team to ensure a joined-up planning process that guarantees audience-first, integrated, and optimized media plans across owned & paid.
  • Holding a network view and ensuring across the portfolio, the right objectives, on-air media approach, investment levels, and KPIs are set to drive business goals.
Requirements

To succeed in this role, you will need:

  • An expert media planner working at a strategic level gained within a broadcaster or media agency with a strong focus on linear & VOD.
  • A results-driven approach with a proven track record of improving performance through effective campaign strategy & planning.
  • Excellent operational experience and knowledge to ensure the team is operating efficiently and effectively, in line with on-air best practice.
Salary Information

This role offers a competitive salary of £80,000 - £100,000 per annum, depending on experience. Additionally, you will have access to a range of benefits, including health insurance, retirement plan, and opportunities for professional development.



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