Strategic Media Lead
2 days ago
Job Description:
As a Senior Planning Manager at Redefined Ltd, you will be responsible for leading the development and planning of media strategies for 2-3 cross-channel client accounts.
You will have a proven track record of successful strategy engagement and development of cross-channel client accounts, with a high level of working and strategic knowledge across all digital channels and how they can integrate with offline media.
Responsibilities:
- Effectively identify and manage opportunities and dependencies across respective client accounts
- Lead strategic relationship with clients and with wider dentsu teams (media delivery, media science, creative) to ensure media strategy addresses business objectives
- Work closely with Client Services team to provide strategic guidance for client business growth
- Liaise with external agency partners, participating in all agency meetings to integrate digital strategy and channel propositions within the wider marketing plans
- Manage and implement training programme for the Strategy & Planning team/specialists
Requirements:
- 4+ years' experience within digital media agency function and/or digital media vendor/ad technology platform
- Experience of leading media planning and growing client relationships at top tier levels
- 12 months as continuous planning lead on a large scale, x-channel client
- Desirable lead on internal agency project
- Good track record of developing media planning on multi-channel accounts
- Involvement in new business pitches, with an ability to lead part of a strategic response
What We Offer:
- Career development through dentsu University and other tools
- Private Medical Insurance, Company Pension, Life Insurance, Critical Illness Cover and other corporate benefits
- A selection of other benefits including multiple Wellbeing Days per year, season ticket loan and volunteer days
We Are Committed to Inclusion and Diversity:
We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
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