Content Strategist
3 days ago
At MachineFi Lab, we're revolutionizing the future of work by harnessing the potential of the Internet of Things (IoT). As a Content Strategist, you'll play a pivotal role in shaping our online presence and driving engagement with our audience.
As a key member of our team, you'll be responsible for developing and executing a comprehensive content strategy that showcases our innovative approach to Decentralized Physical Infrastructure Networks (DePIN). Your duties will include creating and publishing content, writing, editing, and proofreading, as well as collaborating with our Marketing Lead to formulate content strategies.
You'll love coming up with new story ideas and finding creative ways to build our online presence. With a keen eye for analytics, you'll continually improve our content performance across multiple platforms, including our website, community, email, and social media.
Key Responsibilities:- Manage content across all platforms, ensuring consistency and coherence.
- Work with our content writing, graphic design, web development, and social media teams to plan, create, and distribute engaging content.
- Develop a comprehensive content strategy that resonates with our target audience.
- Write compelling brand content that showcases our unique value proposition.
- Lead the content team, providing editorial, creative, and technical support.
- Track web analytics to assess content engagement levels and inform future content decisions.
- Implement SEO best practices to ensure our content ranks well and reaches a wider audience.
- Review analytics and search performance reports to assess the success of our content marketing initiatives.
- Bachelor's degree in communications, journalism, English, or a related field.
- Excellent editing skills and a keen eye for detail.
- Highly computer literate, with knowledge of web design, including HTML and CSS.
- A creative edge and the ability to develop original content.
- Proficiency with popular content management systems.
- Experience with social media management and a strong understanding of our target audience.
About MachineFi Lab:
MachineFi Lab is a leading tech provider for Decentralized Physical Infrastructure Networks (DePIN), a Web3 category predicted to become a multi-trillion-dollar economy. Our team of over 60 research scientists and engineers is dedicated to providing advanced middleware and tools for Web2 businesses connecting to Web3 token incentives with real-world activity confirmed by user-owned smart devices.
We're backed by nearly 20 prominent VCs, including Samsung Next, Jump Crypto, Draper Dragon, Xoogler Ventures, IOSG, Wemade, and Escape Velocity. Join us in shaping the future of work and revolutionizing the way we interact with technology.
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