Head of Brand Development

1 day ago


Watford, Hertfordshire, United Kingdom SC4 Recruitment Limited Full time

We are seeking an experienced marketing professional to develop and execute innovative marketing strategies for new and existing products. The ideal candidate will have a proven track record of driving brand awareness through impactful campaigns and strategies for B2B and DTC in the UK and global markets.

Key Responsibilities:

  • Develop and execute marketing strategies to boost brand presence and achieve business goals.
  • Define and enhance brand identity for UK and global markets, incorporating sponsorships and e-commerce initiatives.
  • Design and deliver impactful above-the-line, below-the-line, and live event campaigns tailored to both B2B and DTC audiences.
  • Monitor and optimize campaign performance to meet marketing objectives.
  • Set and manage annual budgets, track campaign performance using KPIs, and present regular reports to the leadership team.

Requirements:

  • Fast-paced marketing professional with a commercial mindset and proven experience working with products and driving brand awareness.
  • Excellent analytical, communication, and project management skills.


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