Customer Relationships Data Analyst

9 hours ago

Maidenhead, Windsor and Maidenhead, United Kingdom The Rank Group Full time
About the Role

We're seeking a skilled Campaign Data Analyst to join our team at Grosvenor Casinos. As a key member of our marketing department, you'll play a crucial role in driving impactful marketing campaigns that maximize revenue.

Key Responsibilities
  • Work closely with our Head of Customer Relationships and Marketing Business Partners to deliver targeted customer data that drives business growth.
  • Segment customers, extract data, and create highly effective direct mail, email, SMS, and personal contact campaigns.
  • Monitor and analyze campaign performance, providing critical insights that shape our marketing efforts.
  • Track the effectiveness of various marketing objectives, optimize campaign rules, and deliver detailed reports on customer performance and profitability.
Requirements
  • Strong analytical and problem-solving skills, with experience in manipulating customer datasets.
  • Proficiency in Microsoft Excel and/or SQL-based software.
  • Marketing degree or equivalent experience, with a customer-focused approach.
  • Ability to work collaboratively with multiple stakeholders.
What We Offer
  • Competitive salary that recognizes your hard work and dedication.
  • Fantastic rewards package, including benefits, bonuses, and perks.
  • Induction program to familiarize you with our Grosvenor values and culture.
  • Opportunities for learning and growth, with guidance from experienced industry professionals.
  • Exciting project work that allows you to make a meaningful impact on our business.

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