Digital Performance Analyst

4 weeks ago


Longford, Telford and Wrekin, United Kingdom British Airways Full time

The Distribution, Payments and Digital team at British Airways is seeking a skilled Digital Performance Analyst to deliver insightful and actionable analysis to influence decision making within the Digital department and wider commercial team.

Key responsibilities will include becoming an expert in BA Digital performance, measuring the effectiveness of Digital marketing activity and Digital trading tactics, and delivering accurate and timely analysis to stakeholders.

This role will also involve developing site performance analysis to deliver actionable recommendations, responsible for Digital test and learn product development evaluation, and building effective working relationships with product owners.

The ideal candidate will have strong analytical skills, proficiency in data visualisation techniques, and excellent data storytelling skills to effectively communicate results and recommendations to stakeholders.

Experience in web analytics tools such as Adobe and Google, as well as data exploitation skills in SQL and/or Python, will also be beneficial.

We offer a competitive salary, brilliant staff travel benefits, and opportunities for career development and progression.



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