PR and Communications Manager

4 days ago

London, Greater London, United Kingdom Wax London Full time

Job Overview

Wax London is a fast-growing menswear brand seeking a dynamic and strategic PR & Communications Manager to drive our brand's visibility through innovative PR strategies, influencer collaborations, and strategic partnerships.

Key Responsibilities

  • Develop and execute comprehensive PR strategies that align with brand goals and drive impactful results.
  • Collaborate with PR agencies to secure high-quality media coverage in top-tier fashion publications.
  • Manage relationships with key fashion editors, journalists, and media outlets to enhance brand visibility.
  • Prepare and distribute press releases, media kits, and PR materials.
  • Act as the main point of contact between the brand and PR agencies, overseeing all PR activities.
  • Develop and maintain strong relationships with high-profile celebrities, influencers, and stylists for brand endorsements.
  • Plan and coordinate brand events, store activations, and product launches.
  • Support influencer marketing efforts, including content creation, partnership agreements, and campaign tracking.
  • Facilitate collaborations with local influencers and celebrities for in-store and event activations.
  • Oversee the management and distribution of PR sample sets, ensuring efficient processes and timely returns.
  • Coordinate with the digital team to optimize PR content for search engines and digital platforms.
  • Support the affiliate strategy by managing relationships with press, blogs, and content affiliates.
  • Collaborate with wholesale partners, providing marketing support and aligning materials with overall brand strategy.
  • Conduct market research to identify brand partnership opportunities with complementary brands and artists.
  • Develop partnership proposals and pitch collaboration ideas to potential partners.
  • Manage the PR budget, ensuring cost-effective use of resources and maximum ROI.
  • Establish clear objectives and KPIs for PR activities and report on performance.
  • Assist in forecasting gifting and PR/event budgets, ensuring alignment with brand goals.
  • Create weekly and monthly PR reports to share with the wider team and stakeholders.

Requirements

  • Proven experience in PR and Communications within the fashion, luxury, or lifestyle sectors, with a track record of securing top-tier media coverage.
  • Established relationships with fashion editors, journalists, influencers, and celebrity stylists, with the ability to leverage these connections for brand visibility.
  • Ability to develop and execute comprehensive PR strategies that align with brand goals and drive impactful results.
  • Demonstrated experience in planning and executing high-profile events, from store events to product launches, ensuring seamless logistics and media coverage.
  • Excellent analytical skills with experience in managing budgets, setting KPIs, and evaluating PR performance metrics to maximize ROI.

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