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PR and Communications Manager

2 months ago

London, Greater London, United Kingdom Wax London Full time
Job Description

About the Role

We are seeking a highly skilled and strategic PR and Communications Manager to join our team at Wax London. As a key member of our marketing department, you will be responsible for driving our brand's visibility through innovative PR strategies, influencer collaborations, and strategic partnerships.

Key Responsibilities

  • Develop and Execute PR Strategies: Lead the development and execution of comprehensive PR strategies that align with our brand goals and drive impactful results.
  • Media Relations: Collaborate with PR agencies to secure high-quality media coverage in top-tier fashion publications, manage relationships with key fashion editors, journalists, and media outlets to enhance brand visibility.
  • Event Planning: Plan and coordinate brand events, store activations, and product launches, ensuring seamless logistics and media coverage.
  • Influencer Marketing: Support influencer marketing efforts, including content creation, partnership agreements, and campaign tracking, facilitate collaborations with local influencers and celebrities for in-store and event activations.
  • PR Budget Management: Manage the PR budget, ensuring cost-effective use of resources and maximum ROI, establish clear objectives and KPIs for PR activities and report on performance.
  • Market Research: Conduct market research to identify brand partnership opportunities with complementary brands and artists, develop partnership proposals and pitch collaboration ideas to potential partners.

Requirements

  • Proven Experience: Proven experience in PR and Communications within the fashion, luxury, or lifestyle sectors, with a track record of securing top-tier media coverage.
  • Relationship Building: Established relationships with fashion editors, journalists, influencers, and celebrity stylists, with the ability to leverage these connections for brand visibility.
  • Strategic Thinking: Ability to develop and execute comprehensive PR strategies that align with brand goals and drive impactful results.
  • Analytical Skills: Excellent analytical skills with experience in managing budgets, setting KPIs, and evaluating PR performance metrics to maximize ROI.

About Wax London

We are a fast-growing Menswear brand with ecommerce, retail, and wholesale channels. Known for our use of characterful fabrications, we are delivering something different to the menswear market. Our team is tight-knit and collaborative, and we are looking for someone who shares our passion for innovative marketing and PR strategies.