CRM Operations Manager
4 weeks ago
Role Overview
We are seeking a highly skilled CRM Operations Manager to join our marketing team at Iceland Food Group Careers. This role will be responsible for supporting the CRM agenda within marketing, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers.
Key Responsibilities
- Perform day-to-day email delivery activities, including email campaign development, testing, scheduling, deployment, and monitoring of one-time, recurring, triggered, and dynamic email campaigns.
- Campaign activity focused on trade, cross-sell, and upsell communication.
- Coordinate with Trade Managers and design resources to procure creative assets.
- Coordinate with wider marketing and Trade teams to develop campaigns and share results.
- Manage relationship with UX and design team to share learning and drive engaging content.
- Apply knowledge of multiple aspects of email marketing, including dynamic program implementation, A/B testing, and general industry trends and metrics.
Requirements
To be successful in this role, you will need to have a strong understanding of email marketing principles and practices, as well as excellent communication and project management skills. You will also need to be able to work effectively in a team environment and be able to coordinate with multiple stakeholders.
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