Marketing Strategy Lead
3 weeks ago
Estimated salary range: £55,000 - £75,000 per annum.
About the Role:
We are seeking a Marketing Strategy Lead to develop and implement our marketing strategy and frameworks, providing a platform for growth aligned to our company's objectives. The successful candidate will work 'hands-on' to implement strategies and tactics developed.
Key Responsibilities:
Develop and implement an overall 3-year marketing strategy, framework, and plan through the marketing mix.Establish long- and short-term objectives for products and geographies, including working closely with the wider team to 'develop and win' new business.Plan, direct, implement, and evaluate the marketing plan that drives increased demand for our products and services.Work closely with businesses to gain insights and feedback to inform marketing and brand strategy and execution.Support the communication strategy, managing digital communication including social media.Develop and manage an integrated B2B marketing program that promotes increased demand for Fairfax Meadow within the foodservice sector.Develop marketing plans around key seasonal and event-driven areas that maximize the business as the 'go-to' in the sector.Lead building a commercially viable retail branded proposition.Develop and manage a branded portfolio of Meat & Seafood products, identifying the role and direction for the brand within markets; UK, APAC, North America.Lead commercially viable launch plans, drawing upon existing UK propositions, but with flexibility to adapt key aspects to ensure 'fit to win' for local markets.Requirements:
- At least 3 years of market strategy and planning experience.
- Brand development and management track record.
- Experience in working with food manufacturers.
- Fooservice experience preferred, but not required.
- International experience preferred, but not required.
- Bachelor's degree in Marketing, Business Admin or related field.
- Excellent at influencing stakeholders at all levels of the organisation.
- Strong organisational and planning skills, brilliant at juggling multiple projects and deadlines.
- Excellent communication and presentation skills.
- A full driving license.
- Able to travel between UK sites and occasional travel outside the UK.
Benefits:
- 33 days of annual leave.
- Access to a staff shop with discounted prices on a wide range of meat products.
- Employee store discounts.
- Free Tea/Coffee.
- Group life assurance.
- Share save scheme.
- Regular Company Events.
- Generous Christmas Hamper.
- Cycle to work scheme.
- Employee rewards, including periodic complimentary snacks and treats.
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