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London, Greater London, United Kingdom Matthews International Full time{"h1": "Senior Brand Strategist", "p": "At Matthews International, we are seeking a Senior Brand Strategist to join our team. As a key member of our brand experience team, you will be responsible for developing powerful ideas that set the direction for our clients' brands and provide the vision for our creative TTL and BTL solutions. Your expertise will be...
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Senior Brand Strategist
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Senior Brand Strategist
2 months ago
Job Opportunity
Senior Creative Strategist – £50,000 - £60,000 – Hybrid
About the Role
We are seeking a talented Senior Creative Strategist to join our team at Source. As a key member of our Design and Client Service teams, you will play a crucial role in developing and executing comprehensive omni-channel campaigns for our clients in the FMCG, Finance, and Tech sectors.
Key Responsibilities
- Research and Insights
- Conduct in-depth research through qualitative methods, interviews, and desktop analysis to uncover distinctive insights that drive business growth.
- Strategic Development
- Address client brand challenges, spanning from identity and journey mapping to portfolio analysis, NPD launches, and below-the-line (BTL) solutions.
- Spearhead the strategic development of campaigns, content, and BTL marketing communications that meet client objectives.
- Creative Collaboration
- Collaborate with creative teams and copywriters to bring concepts to fruition, ensuring seamless communication across diverse channels.
- Global Market Insights
- Engage with global offices to incorporate local market insights, ensuring a cohesive brand experience across markets.
Key Requirements
- Brand Expertise
- Passionate about brands, innovative ideas, and seamless communication across diverse channels.
- Agency Background
- Proven track record in strategically guiding clients within the FMCG, Finance, and B2B sectors, with a focus on executing comprehensive omni-channel campaigns.
- Collaborative Mindset
- A collaborative team player, fostering a cooperative approach by guiding both creatives and clients through the journey.