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Audience Content Specialist

1 month ago


Birmingham, Birmingham, United Kingdom Reach plc Full time
About the Role

We are seeking a talented Audience Writer to join our Content Hub team at Reach plc. As an Audience Writer, you will play a pivotal role in crafting engaging and informative content tailored to specific target audiences.

Your work will be instrumental in helping brands resonate with their audience, driving engagement and delivering results. You will develop compelling articles, blog posts, social media content and newsletters, backed up by data and research.

As a member of the General Assignments team, you will be expected to manage and deliver a consistent schedule of high-quality articles about the topics that our audiences tell us is most important to them.

You will have the opportunity to work on a wide range of topics and brands, including national titles like the Mirror and local brands like MyLondon. You will also have access to ongoing training programmes and professional development opportunities designed to enhance your skills.

Key Responsibilities:

  • Develop and deliver high-quality content that resonates with target audiences
  • Conduct research using data to understand demographics, interests and behaviours of target audiences
  • Use AI as a tool to enhance content creation and deliver engaging articles
  • Ensure content is visually appealing and optimised for websites, social media channels and email campaigns

What We Offer:

  • Competitive salary and benefits package
  • Opportunity to work on a wide range of topics and brands
  • Access to ongoing training programmes and professional development opportunities
  • Collaborative and supportive work environment

We are an inclusive employer and encourage applications from all suitable applicants. If you are passionate about creating content that captivates and engages, and have a knack for understanding what makes audiences tick, we would love to hear from you.