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Senior B2B Marketing Manager

1 month ago

Manchester, United Kingdom THG Full time

About THG

We're a fast-paced, global technology group that specialises in taking brands direct to consumers. Our comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Ingenuity

THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment.

Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognised brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble.

Why be a B2B Marketing Manager at THG?

THG Ingenuity has achieved material sales growth in the last 4 years and has reached a pivotal place in its growth journey, looking outwards to new markets (US) with the ambition to capitalise on its full suite of solutions with distinct, but complementary go-to-market plans for each. Our B2B Marketing team is crucial to our growth plans and you will be joining a solid team of professionals, spearheaded by our Chief Brand & Marketing Officer.

As a Senior B2B Marketing Manager, you'll:

  • Own the central marketing campaign plan for their brand(s) and act as the guardian for all brand messaging and activity ensuring this is localised for target markets
  • Own the ongoing development of the brand's website, collaborating with leads to deliver the correct CRO goals and the showcase of our proposition and content resources as effectively as possible
  • Collaborate with the Ingenuity strategy team, using their insights and recommendations to define and evolve the content plan and how this transcends the customer funnel (awareness, consideration & conversion)
  • Collaborate with wider business subject matter experts / product owners to produce hero content as part of campaign agenda, ensuring their direct report across content / SEO and social further maximises this
  • Collaborate with the channel activation leads to coordinate and amplify content and campaigns to deliver maximum impact across the key markets
  • Be accountable for overall marketing performance for their brand ensuring there is a strong working relationship with marketing operations to deliver the correct lead flows and ROI reporting

What Skills and Experience do I need for this role?

  • Deliver campaigns and content optimised for the full customer funnel, catered to prospects at different stages of their buying journey, driving clear engagement in market
  • Sufficiently grow your brand's awareness levels in market and level up brand consideration and conversion through growing credibility and relevancy in market
  • Support marketing activation leads to deliver channel excellence, ensuring a coordinated effort across all teams
  • Be able to clearly demonstrate the ROI from marketing activities, ensuring the correct lead flows and reporting to deliver against this
  • General marketing management (establishing the direction, creative ideas & management of channels to deliver)
  • Campaign planning & management
  • Copy generation (overseeing efforts of copy & SEO specialists)
  • Performance analytics to demonstrate the clear ROI of your plans
  • Team management

What's in it for You?

Career Development

  • Access bespoke development programmes that have been designed and developed by our in-house L&D team.
  • Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

  • 25 days annual leave plus bank holidays.
  • Don't want to work on your birthday? We don't either Enjoy your day off on us
  • Enhanced maternity and paternity pay, depending on length of service.
  • Up to 10 days compassionate leave.
  • Buy back up to 3 days each year.
  • Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

  • Access face-to-face and virtual appointments with our in-house GP.
  • Access our in-house CBT therapist.
  • Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
  • State-of-the-art on-site gym.
  • Access to our on-site physio.

Other Perks

  • Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
  • Subsidised bus pass from Manchester City Centre to our ICON office.
  • Up to 50% staff discount on THG brands.
  • On-site staff shop.
  • Access to on-site barber.
  • Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
  • Anniversary gifts when you hit 5 and 10 years of service.

Equal opportunities/commitment to diversity and inclusion

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Please reach out to us if you require any accommodation during the application process without needing to disclose your disability or condition—simply specify your needs. If you're unsure about what accommodations to request, we can assist you in exploring the available options.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.