Commercial Director
2 days ago
As a Commercial Director, you will be instrumental in driving revenue growth and commercial strategy for MRK Associates, an exclusive partner of Bath Rugby Club. This exciting 12-month FTC opportunity presents a unique chance to join the Executive team and contribute to long-term business planning.
Bath Rugby Club boasts a strong heritage, impressive international player roster, and passionate fan base. The Club has invested in its people with a new coaching and support staff led by Head of Rugby Johann van Graan. With ambitious plans for redevelopment of the Rec and innovation in commercial operations, this role offers a dynamic environment to maximise revenue yield from commercial products.
Key responsibilities include:
- Member of Exec Team and Stadium Project Board, contributing to leadership debate and developing a high-performing ticketing team.
- Yield management – analysis and research of data to implement day-to-day, match-by-match, and longer-term seasonal strategies to optimise commercial revenue and income.
- Developing and deploying new products and propositions to support yield management strategies and enhance customer experience.
- Creating detailed revenue modelling for stadium commercial plan and working closely with the Commercial Director to develop a customer migration model.
- Supporting maximisation of other commercial income streams, including events, hospitality, and retail.
The ideal candidate will possess significant experience in revenue management and commercial strategy, with expertise in yield management, data analysis, and decision-making. A salary range of £80,000 - £120,000 per annum reflects the importance of this role in driving commercial success for MRK Associates and Bath Rugby Club.
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Commercial Director
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