Senior Digital Marketing Manager
1 month ago
Coder Enterprise is seeking a highly motivated and experienced Senior Digital Marketing Manager to lead our field, event, and digital marketing efforts across EMEA markets. This is a pivotal role in driving awareness, engagement, and growth for our solutions across EMEA markets.
Key Responsibilities:- Develop and execute regional field marketing strategies, including in-person and virtual events, to drive pipeline creation and growth in EMEA markets.
- Collaborate with the global marketing team to localize global marketing programs and campaigns to align with regional market needs.
- Drive regional online programs, including webinars, email marketing, and digital advertising to support demand generation and lead nurturing.
- Drive strategic partner marketing initiatives, fostering strong collaborations that amplify brand reach, co-create innovative campaigns, and generate shared pipeline growth.
- Align closely with sales teams to ensure seamless execution of marketing strategies and effective lead follow-up.
- Own and manage the EMEA marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Use Salesforce and HubSpot to track campaign performance, report on key metrics, and identify areas for improvement.
- Minimum of 7+ years of experience in marketing program management in the technology or SaaS industry, with a strong focus on open source technologies.
- Proven experience working with global teams, particularly in the US, to localize and execute marketing strategies in EMEA.
- Working knowledge of reporting and analytics in Salesforce and HubSpot or Marketo to track campaign success and drive data-driven decisions.
- Ability to work independently and as part of a team with a hands-on, results-driven attitude, while being flexible for up to 20% travel to support regional initiatives and team collaboration.
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Exceptional communication skills, both written and verbal, with experience presenting to stakeholders across different regions.
- Creative problem-solver with a proven track record of developing innovative marketing programs.
- Startup experience.
- Experience managing budgets and ensuring cost-effective use of resources.
- Experience and ideas for ABM plays.
- Experience being the first marketing manager in a new region working with a global team.
- Expert experience in using Salesforce and HubSpot.
Coder Enterprise is a Proud Equal Opportunity Employer. We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, color, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws.
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