Digital Marketing Strategist

1 month ago

London, Greater London, United Kingdom PingPong Digital Full time
About the Role

We are seeking a highly skilled and experienced Account and Data Executive to join our team at PingPong Digital. As an Account Manager/Senior Account Executive, you will play a pivotal role in managing client relationships, crafting and implementing tailored digital marketing strategies, and ensuring the success of your assigned accounts.

Key Responsibilities
  • Create and execute bespoke digital marketing strategies that align with the specific goals of each client, with a keen understanding of the unique challenges and opportunities in marketing to students and the academic community.
  • Collaborate with sales and creative teams to prepare compelling proposals and presentations that effectively communicate the value of our services.
  • Monitor and analyse the performance of campaigns, leveraging data to drive recommendations for enhancement and optimisation.
  • Stay informed of the latest trends and developments within the Chinese digital marketing and higher education landscapes to foster growth and innovation within your accounts.
  • Identify and capitalise on opportunities for account growth and expansion.
  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 3 years of experience in account management or client services, ideally within a digital marketing agency environment or an education agency.
  • Deep understanding of the Chinese digital marketing landscape, including proficiency with social media, search engines, and e-commerce platforms.
  • Proven ability to develop and implement successful digital marketing strategies, especially tailored to the needs of higher education clients.
  • Excellent communication and interpersonal skills, with a high proficiency in both English and Mandarin preferred.
  • Capability to manage multiple projects in a dynamic, fast-paced environment.
  • Strong analytical and problem-solving abilities, with a rigorous approach to data-driven decision making.
What We Offer

As a valued member of our team, you will have the opportunity to work with a talented group of professionals, develop your skills and expertise, and contribute to the success of our clients.

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