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Digital Marketing Intern
1 month ago
Digital Marketing Role at BMW UK
We are seeking a confident and eager to learn individual to join our Digital Marketing team at BMW UK. As part of the BMW UK Marketing department, the Digital Marketing team is responsible for both our UK and Ireland BMW digital platforms, including our national new and used car websites and our Retailer websites.
Key Responsibilities
- Support the BMW UK digital marketing strategy, representing all products and services of the company on bmw.co.uk, Retailer websites, and other web platforms.
- Support BMW UK objectives across the business to ensure Marketing Communication's key performance targets are met through planning and delivering content in relevant online channels.
- Support of new website content and functionality, for all BMW UK and BMW Ireland business areas, BMW AG, and principal UK agencies.
- Support the creative and functional appraisal of all online projects to ensure our outputs offer optimum user experience, generate leads, and comply with guidelines.
- Lead new product content briefs for Retailer websites, including reviewing and approving briefs ready for them to go live.
- Responsible for all retailer enquiries for the BMW Approved Used website. This may include training and advising retailers and liaising with BMW IT, suppliers, and agencies as necessary.
- Day-to-day responsibility for communication and prioritisation of incoming briefs with key agency partners. Liaising with agency partners will involve once-weekly travel to London.
- Responsible for the maintenance and release of all new products onto New Car Configurator and Visualiser tools for BMW UK and BMW Ireland.
- Support with cost centre control including reporting and administration.
- Support on BMW UK online performance reporting to analyse trends and offer recommendations for change, utilising weekly and monthly reporting dashboards to provide insight to management teams.
- Support with changes in legal guidelines that affect online marketing, updating relevant stakeholders including internal colleagues, agencies, and the retailer network where applicable.
- Responsible for reviewing competitor activity, ensuring BMW is at the forefront of digital offering.
