Digital Marketing Lead

2 weeks ago

London, Greater London, United Kingdom BettingJobs Full time

BettingJobs is a leading job board for the iGaming industry, connecting top talent with exciting career opportunities.

We are currently seeking a Digital Marketing Lead to join our marketing department in London. This is a hands-on role that requires the ability to manage multiple markets, as well as the ability to lead a team and oversee complex processes.

Job Details:

  • Salary: £60,000 - £80,000 per annum
  • Industry: iGaming
  • Location: London

About the Role:

The successful candidate will be responsible for developing and implementing effective SEO strategies to drive revenue growth. This includes working closely with the VP of Digital to plan and execute SEO campaigns, managing link building activities, and overseeing technical SEO audits.

Key Responsibilities:

  • Drive increased revenue through effective use of SEO
  • Work with VP of Digital to plan SEO strategies
  • Internal and External reporting on the progress of campaigns
  • Responsibility for managing link building activities.
  • Managing Technical SEO Audits.
  • Managing On Page SEO of the clients' websites
  • Managing blog strategies together with the content department
  • Work on Link Building/Off Page SEO campaigns
  • Improve the visibility, design, content, conversion and engagement of all websites

Requirements:

  • At least 5 years' experience in SEO
  • Ideally experienced within the iGaming industry (strongly preferred)
  • Understand Technical SEO (Pagespeed, robots.txt, sitemap.xml)
  • Be familiar with use of Google Search Console and Google Analytics
  • Be familiar with SEO tools such as Ahrefs, Moz, Majestic, Screaming Frog
  • Be familiar with WordPress
  • Have knowledge of PHP, JS, database (MySQL) – beneficial but not a must
  • Have excellent communication skills, both written and spoken
  • Must be fluent in English
  • 2nd language such as German/Italian/Spanish/French/Greek or Romanian would be a plus
  • Additional SEO qualifications are beneficial.

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