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Strategic Marketing Growth Leader

2 months ago

London, Greater London, United Kingdom Neurolabs Full time

Neurolabs Ltd is on the lookout for a skilled and results-oriented Strategic Marketing Growth Leader to become a vital part of our dynamic team. We specialize in pioneering image recognition solutions tailored for the retail industry. Our esteemed clientele includes industry leaders such as Coke, Nestle, P&G, and Pepsico. We take pride in fostering a vibrant, dedicated, and high-performing team of professionals, and we are eager to find a Strategic Marketing Growth Leader to spearhead our initiatives in enhancing customer acquisition, engagement, retention, and revenue growth.

In this position, you will collaborate closely with our supportive Marketing team. We expect you to bring your utmost dedication, maintaining a proactive approach and taking ownership of your tasks with enthusiasm and purpose.

Why Join Us?

At Neurolabs, we don’t merely follow industry trends; we create them. Our innovative Synthetic Image Recognition technology is transforming the retail landscape by generating digital replicas of real-world products, delivering quicker and more precise outcomes. We are on the brink of significant expansion and are searching for someone who can envision the broader picture, engage hands-on, and help us distinguish ourselves in a competitive marketplace. This role is ideal for individuals who thrive on challenges, adopt a test-and-learn approach, and are passionate about making a meaningful impact. If you are ready to contribute to something groundbreaking, this position is tailored for you.

Employment Type: Full-time, permanent contract

Experience Level: Mid and Senior level

Annual Salary: £55,000 - £70,000

Key Responsibilities

As a remarkable executor, you will possess demonstrable experience in crafting and implementing various demand generation initiatives:

  • Campaign Development and Execution: Design and implement marketing campaigns tailored to specific personas and target markets across diverse channels including email, social media, paid search, and paid social. Ensure a seamless integration of campaigns from conception to execution, aligning with brand values and business objectives.
  • Lead Generation and Conversion: Formulate strategies to nurture leads throughout the sales funnel, leveraging CRM data to target potential customers. Oversee comprehensive performance marketing campaigns on platforms like Google and LinkedIn to drive customer acquisition and revenue growth.
  • Testing, Optimization, and Analytics: Continuously test and refine marketing tactics based on performance data. Implement conversion rate optimization (CRO) initiatives across the entire funnel to maximize ROI. Establish, monitor, and analyze key performance indicators such as audience growth, engagement rates, and conversion metrics to guide strategic decisions.
  • Customer Engagement and Retention: Collaborate with Sales and Customer Success teams to tailor marketing efforts based on customer insights. Develop and disseminate engaging communications such as newsletters, social media content, and targeted emails.
  • Content and Event Management: Organize and host webinars, workshops, and events to educate and engage prospects and customers, enhancing brand awareness and establishing thought leadership. Work closely with internal teams to create impactful case studies, testimonials, and success stories that highlight the value of our products or services.
  • Continuous Improvement and Team Collaboration: Promote a culture of continuous improvement, experimentation, and data-driven decision-making within the marketing team. Collaborate across functions to ensure collective success and high performance.

Qualifications

You will possess:

  • A background in B2B technology marketing
  • Experience in creating & executing programs targeting Senior Technical & LOB Stakeholders
  • Education: Bachelor's degree in Marketing, Business, or a related field with a minimum of 5 years of experience in growth marketing or a similar role. Experience in the technology B2B sector, particularly within retail, consumer packaged goods (CPG), or SaaS, is highly desirable.
  • Proven Marketing Experience: A demonstrable track record of successfully planning and executing marketing initiatives, with significant experience in growth and digital marketing, especially in B2B SaaS or startup environments.
  • Technical Proficiency: Familiarity with CRM systems like HubSpot, analytics platforms, and no-code tools such as WIX. Experience with creative tools like Canva and adeptness in managing digital advertising on platforms like Google and LinkedIn.
  • Analytical and Creative Skills: Strong analytical skills with a proven ability to leverage data for decision-making. A creative thinker with a test-and-learn mentality and an agile approach to marketing strategies.
  • Communication and Interpersonal Skills: Exceptional communication and interpersonal skills, with the ability to work collaboratively.
  • Adaptability and Initiative: The ability to thrive in a fast-paced startup environment. Capability to multitask, prioritize, and meet deadlines, combined with a passion for delivering exceptional customer experiences and driving growth through innovation.

Benefits

  • Hybrid work style - flexibility to work from home and the London office (minimum of 2 days per week in the office)
  • Flexible working hours
  • Equity options
  • 34 days annual leave (including public holidays in your residence country)
  • Bi-annual company retreat and team meetings (workation)
  • Private medical insurance, including mental health, dental, opticians cover, and business as well as personal travel insurance.
  • Pension Plans
  • Cycle to Work Scheme