Senior Media Planner

2 weeks ago

London, Greater London, United Kingdom Total Media Ltd Full time

About the Role

Total Media Ltd is committed to diversity and inclusion, providing equal opportunities for everyone. We strive to ensure our processes are free from any form of discrimination or bias, from the application process to life as part of our team.

The ideal candidate will take the lead on 2 well-known clients, ensuring an exceptional experience and building a profitable and growing relationship. They will be responsible for the ongoing delivery of robust media planning and buying that is effective and addresses the client's needs. The clients are among the largest in the agency and have huge potential for growth and innovation, focused on the UK market.

Key Responsibilities

  • Support the Business Director in ensuring high-quality client service and planning and buying output.
  • Day-to-day management of campaigns as the primary liaison between clients and channel specialists.
  • Full oversight on the end-to-end campaign process from brief to strategy, planning, implementation, and measurement.
  • Working closely with a strategist to develop the strategic approach and ensure this links back to the client's needs and objectives.
  • Collaborate with internal activation teams (Broadcast and Digital) to ensure the strategy is delivered through best practice media planning and buying.
  • Manage communication on campaigns across clients to ensure a consistent level of planning and service is achieved.
  • Understand what makes a great media campaign and inspire others around you to deliver this.
  • Stay updated on the latest trends in media, digital data, insight, and measurement.
  • Play a key role in new business pitches.
  • Initially no line management responsibilities but this would be expected within year one.
  • Contribute to the internal AD working group, helping to roll out agency initiatives.

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