Senior Media Planner

3 weeks ago

London, Greater London, United Kingdom Born Social Full time

About the Role:

We are seeking a highly skilled Media Planning Lead to join our team at Born Social. As a Media Planning Lead, you will be responsible for leading and developing our team of planners, building on the team output of successful ideas and industry-leading plans.

Key Responsibilities:

  • Team Leadership: Lead and develop our team of planners, building on the team output of successful ideas and industry-leading plans.
  • Client Relationships: Represent the Media team within Born Social for key clients and help them understand the role that media plays in hitting their targets.
  • Budget Planning & KPI setting: Look at the client brief and select the right metrics to focus on to deliver desired outcomes, and allocate media budgets to the chosen platforms across the funnel in order to deliver on these KPIs.
  • Channel Selection: Select the right channels for a brief, understanding what they are each contributing to an overall plan.
  • Content Planning: Work alongside strategy and creative teams to help develop social-first content ideas and communicate how to execute them across your plan. This includes but is not limited to influencer campaigns.
  • Creating account measurement frameworks & reporting: Recommend a way of measuring the work that allows us to prove the impact of the work we are doing for clients, and sometimes deliver reporting for clients to understand their impact against these frameworks.
  • Driving New Business: Both through pitch work and on our existing clients, you will have the opportunity to grow our team's portfolio of clients with new and exciting brands.

About You:

  • You have 3 or more years of experience working with paid media (agency-side preferable) with loads of experience creating media plans for both Brand and eCommerce clients and ensuring their accurate delivery.
  • You have been responsible for client-facing experience and are confident managing client relationships.
  • You have hands-on experience building campaigns on Meta and TikTok and have had exposure to other platforms like Google AdWords, YouTube, Snapchat, X, Spotify, and Pinterest.
  • You have an analytical mind: figuring out the best way to achieve client objectives takes creativity, problem-solving, and evaluation of results.
  • You are confident with numbers: this is a data-driven pursuit and you must be happy with looking at a table of figures, and spreadsheets, and creating graphs and be able to tell insightful trends from what you see.
  • You are a collaborator and have experience working with multiple stakeholders to ensure media is considered from strategy into delivery.
  • You are confident presenting your ideas and get a kick out of helping others understand the intricacies of media planning.
  • Ideally, you have also had experience leading and managing people.

Our Values:

Our values aim to pinpoint the magic ingredients for us at our best. We look for people who share our values and can add to our culture.

See Challenge as Opportunity: This is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge.

Say It Simply: This is how we communicate. Think of the basic rules of communication - honest, clear, confident.

Do What You Say: This is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose.

Make Each Other Better: This is about our culture of collaboration and commitment to development. We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves.

Consciously Contribute: This is bigger than all the others. It ensures we grow right. It broadens our focus beyond Born Social and cements our commitment to doing what's just, not what's easy or immediately self-serving.

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