Category Development Manager

2 months ago

London, Greater London, United Kingdom L'Oréal Full time
About the Role

The L'Oréal Dermatological Beauty Category Manager is responsible for driving the growth of the total category for our retail partners, while ensuring LDB's share of this category increases. This will be achieved by being the category expert and working closely with retailers to share insights and deliver projects that support a consumer's experience of shopping the Dermatological skincare category.

Key Responsibilities
  • Be responsible for the collaborative category development relationship with our B&M retail partners, ensuring we are growing the total category for the retailer and ensuring LDB wins within this.
  • Embed BIC category expertise and ways of working, both internally and externally, focused on:
    • Range reviews: responsibility for landing RR process both internally and externally, growing in-store fundamentals - SOF, SOD, optimized range for their specified retailers
    • Retailer category strategy: take the developed category strategy and tailor to be retailer-centric, identify and unlock projects for growth outside of standard RR process, agree this with the retailer and successfully land them
    • Lead and land retailer-specific projects, e.g., eventing, O+O reinvention, shopper segmentation, research
    • Lead regular category trade meetings: market updates (performance, consumer, shopper dynamics), RR proposal and follow-ups, post-RR analysis, project meetings. Build a clear contact strategy to ensure reliability with the retailer and the appropriate escalation support where required
    • Be the internal expert of the shopper in the specific retailer and/or category – ensure continuous sharing of shopper data with the relevant internal teams to enhance our understanding of topline performance and build shopper-driven action plans to address opportunities and challenges
    • Have regular contact with the Global team on the development of retailer vision and take from creation to implementation in-store
    • Be the expert on sales and shopper tools, such as Nielsen Answers, IRI, Kantar
    • Maintain confidentiality with sensitive data both internally and externally
Requirements
  • Experience working as a Category Manager
  • Excellent leadership & communication skills, you should be confident demonstrating all of the following:
    • The ability to build strong relationships with the trade via expertise sharing, reliability, and objectivity. Maintaining confidentiality where required
    • Strong data analysis capability with the ability to integrate multiple sources to build compelling recommendations
    • Effectively influence internal and external stakeholders with proposals rooted in shopper, consumer, and category insights
    • Be a thought leader with our retailers and internally – drive the future execution of the beauty category and LDB in our market O+O
    • Action-oriented – constant focus on 'insight-in-to-action.'
    • A clear, and confident communication style to best position and represent the objectives of internal LDB and the retailer
    • Ability to drive the agenda from the shopper point of view to provide a complimentary perspective to the others shared internally
    • Excellent teamwork skills with proven ability to collaborate across multiple disciplines to ensure product success and ability to influence cross-functional teams without formal authority
What We Offer
  • We put people development and learning at the heart of our business; we'll help you master your role, develop your technical expertise, and you'll benefit from exceptional management and leadership programs
  • From face-to-face workshops to our global online learning resources, you're actively encouraged to embed learning into your daily life and are rewarded for continuous improvement
  • Don't forget that every employee gets Coursera credits; that means you can get qualifications from over universities from around the world, with thousands of courses to choose from
  • Looking for a good work/life balance? With our new hybrid working scheme, you can take a flexible approach to work as well as benefit from early finishes on Fridays during the summer...so you can enjoy more time with your friends and family
  • As any great employer should do, we make sure we look after your financial wellbeing. That's why we have a great pension plan, profit share scheme, and many more incentives to give you the security you deserve
  • We also put employee health and wellbeing at the front of everything we do; fully training employees as mental health ambassadors to support and educate ourselves further
  • There's also the chance to enrol in medical and dental insurance, gym discounts, health check-ups, and even yoga and Pilates classes to employees in all of our locations
  • Oh, did we mention that as an employee you also get discount sales of up to % off throughout the year on our brands? Plus, you also get the option to share that in our Friends and Family sales as well

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