Marketing Strategist

3 days ago


Manchester, United Kingdom Tbwa ChiatDay Inc Full time

About the Role

We are seeking a highly skilled Marketing Strategist to join our team at Tbwa Chiat/Day Inc. As a Marketing Strategist, you will be responsible for developing and executing comprehensive campaign plans that drive brand awareness and generate leads.

As a key member of our marketing team, you will work closely with our Global Campaigns Lead to deliver impactful, multi-channel B2B campaigns. You will also collaborate with cross-functional teams to ensure seamless execution and champion our brand messaging through compelling narratives.

The ideal candidate will have proven experience in B2B campaign management and project coordination, as well as a strong understanding of digital marketing channels. Excellent written and verbal communication skills are essential for this role, as is the ability to monitor, analyze, and report on campaign performance.

Responsibilities

  • Develop and execute comprehensive campaign plans, aligning with business objectives.
  • Collaborate with cross-functional teams (internal, creative, social media, PPC, web) to ensure seamless execution.
  • Champion our brand messaging and create compelling narratives for our connected campaigns.
  • Oversee the production of high-quality content like eBooks, blogs, infographics, and videos.
  • Utilize project management tools to track progress, identify risks, and mitigate issues.
  • Monitor campaign performance and provide regular updates to stakeholders.
  • Monitor, analyze, report, and provide recommendations on performance across all channels, including lead generation and business wins.
  • Use data insights to optimize campaign strategies and maximize ROI.
  • Ensure alignment with broader business objectives and brand guidelines.

Requirements

  • Proven experience in B2B campaign management and project coordination.
  • Strong understanding of digital marketing channels (social media, PPC, email, etc.).
  • Excellent written and verbal communication skills.
  • Knowledge of marketing automation and CRM tools.
  • Experience with data analysis and reporting.
  • A keen eye for detail and a commitment to delivering high-quality work.

Compensation Package

The salary for this position is estimated to be around $120,000 - $150,000 per year, depending on experience.



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