Marketing Communications Coordinator
3 weeks ago
Goliath is a leading international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. Our mission is to bring fun to every household through innovation and teamwork. As a Marketing Assistant, you will be part of our Crayola division, supporting all aspects of the brand and product range.
Key Responsibilities:
- Develop and implement marketing plans to ensure brand growth and identify weaknesses and opportunities.
- Work closely with agencies to execute marketing campaigns, manage social media activities, and develop new creative outputs.
- Monitor and evaluate brand performance to recommend and execute appropriate solutions to improve effectiveness and create post-activity reports.
- Collaborate with the Crayola marketing team to launch new products, develop marketing collateral, and manage trade events.
- Develop and present product presentations to sales and customers, and manage and update brand documentation and product line plans.
- Manage product information on the company database, ensuring accuracy and up-to-dateness.
- Support the Crayola division in all activities, including exhibition planning and coordination, and team collaboration.
- Perform store checks, help produce store check reports and imagery, and oversee the production and collection of prototypes and samples for customers.
- Be a day-to-day contact for product queries and social media assistance, working with the social media agency and customer services.
- Help manage social media content calendars and tracking.
- Ad-hoc projects for brand teams.
To succeed in this role, you will require:
- 1-2 years' experience in a marketing environment.
- Strong communication and administration skills, with good attention to detail.
- Ability to work under pressure and to strict deadlines in a fast-moving marketing department.
- Exhibition planning and coordination experience.
- Flexibility and a team-player attitude.
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