Associate Director

6 days ago

London, Greater London, United Kingdom Hill+Knowlton Strategies Full time
About the Role

Hill+Knowlton Strategies is seeking a seasoned Associate Director to lead our Content & Publishing team in the Mobility & Transport sector. As a key member of our team, you will be responsible for developing and executing innovative content strategies that drive business growth and reputation for our clients.

Key Responsibilities
  • Oversee and lead best-in-class content strategies and programmes for new and existing clients within the Mobility & Transport sector.
  • Develop and execute social and digital initiatives to drive new and current business.
  • Lead client and team management, growing brilliant relationships with internal stakeholders and external cross-agency groups.
  • Act as lead client contact during content strategy and development phases of campaigns.
  • Develop comprehensive social media strategies that incorporate industry best practices and are integrated and aligned with existing plans.
  • Provide strategic, audience-centric social media analysis and counsel for senior clients.
  • Define clear and intelligent ways to measure the ROI of programmes, define KPIs, and implement measurement and reporting methods to gauge success for client campaigns.
  • Champion client satisfaction and service within the team, leading by example and encouraging positive client relationship building behaviour.
  • Work well within collaborative, integrated teams, displaying a proven ability in running a team, controlling timelines and budgets, anticipating issues, and working towards solutions of complex problems.
  • Have exceptional creative and proposal writing skills.
  • Display strong technical proficiency in social media platforms and inherent curiosity about merging platforms.
Commercial
  • Proven and successful experience in leading and providing recommendations and insight to growth strategies for clients, identifying new opportunities, and playing a proactive role in terms of proposal development, pitching, and conversion.
  • Attend new business pitches and make active contributions.
  • Demonstrate excellent negotiation skills, contribute to fee recs, budget monitoring, job bags, revenue forecasting, fee negotiation, etc.
  • Contribute to staff planning across your accounts and matching team hours to client revenues to reduce over servicing and increase team profitability.
  • Experience and ability to accurately cost social and content projects and effectively manage resource.
People & Culture
  • To build, develop, and lead high-performing individuals, including content strategists, content creators, data scientists, community managers, influencer managers, etc., with the right mix of competencies and capabilities to meet the changing client agenda.
  • Drive escalation of knowledge within the agency, continuously focus efforts on developing and enhancing the skills and capabilities of the UK business, as well as working with other content and publishing leads across the agency globally to share key learnings and develop expertise for the agency.
  • Play a central role in recruiting new talent to the team/agency and retention of existing talent.
  • Goal setting and performance management: act as an efficient and dedicated line manager; develop career plans for people you line manage; and mentor team members to develop their potential.
  • Responsible for inspiring and mentoring junior team members and helping develop greater expertise within the team.
  • Actively encourage and support your direct reports in attending training arranged by the Hub.
  • Act as a H&K ambassador internally and externally.
Desired Attributes
  • Proven editorial skills, be a great storyteller with an understanding of how to create content that draws an audience.
  • Ability to lead and inspire teams to achieve stand-out work.
  • Strong technical knowledge of web analytics tools, social media marketing applications, and leading social media monitoring platforms.
  • Clear ability to lead teams to successful growth.
  • Experience working within a large integrated agency model and experience with global clients is a benefit.

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