Digital Transformation Strategist
2 days ago
We are seeking a highly skilled Digital Transformation Strategist to join our team at Elanco, a global leader in animal health. In this role, you will be responsible for shaping our digital marketing transformation and establishing the foundational framework, campaign strategy, and KPIs to maximize the value of the veterinary customer experience.
As a key member of our Customer Engagement Global team, you will work closely with Elanco IT and Sales and Marketing leaders across our top 10 international affiliates to advance our commercial-centric digital vision. Your expertise will enable the governance, process, and technology to drive business results across the organization, delivering results through influencing multiple functions, business units, and change management processes globally.
The ideal candidate will have a proven track record of change management programs and influencing an organization without authority. With excellent written and verbal communication skills in English, you will ensure the execution of automated processes and adoption of Elanco's multi-year transformation to an omnichannel customer engagement model across top 10 affiliates.
Salary: $120,000 - $180,000 per year
Key Responsibilities:- Demonstrate forward-thinking mindset to continuously expand Elanco's digital marketing ecosystem.
- Design a roadmap by identifying digital engagement trends and transformative efforts focused on successful change management.
- Take ownership of strategic customer journeys including customer insights, end-to-end project deployment, monitoring performance, with bias to action through experimentation to scaling.
- Define and champion the role that enables an automated multitouch customer strategy through multiple channels and apply those possibilities to drive Elanco business value & revenue growth.
- Partner with IT to build the technical foundation for personalized customer journeys, allowing brand teams to attract and convert qualified leads for sales.
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