Segmentation Specialist

4 weeks ago

Durham, Durham, United Kingdom Yolk Recruitment Full time
Customer Segmentation and Campaign Delivery

We are looking for an experienced Senior Customer Marketing Manager to join our team at Yolk Recruitment. In this role, you will be responsible for developing and executing marketing programmes that drive business outcomes.

About the Job:
  • You will develop and implement customer segmentation strategies to inform marketing campaigns
  • You will manage budgets of up to £1m to deliver targeted marketing programmes
Key Skills:
  • Proven experience in marketing programme development and execution
  • Strong analytical skills to inform data-driven decisions
  • Excellent communication and stakeholder management skills
Estimated Salary: £70,000 - £90,000 per annum

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