Events Marketing Strategist
5 days ago
As an Integrated Marketing Specialist at TE Connectivity, you will play a key role in driving our brand presence and market engagement across the EMEA region. In this position, you'll lead the end-to-end planning, execution, and performance assessment of live and virtual events to boost brand awareness, generate high-quality leads, and support business growth.
Key Responsibilities:
- Lead the planning, execution, and reporting of 5-10 events per year across EMEA.
- Implement pre, during, and post-event communication strategies to maximize reach and optimize lead follow-up.
- Manage external agencies to create and deliver booth designs, product displays, and experiences that align with our brand positioning, budget, and business priorities.
- Oversee vendor services for booth materials, promotional items, and Sales enablement resources, ensuring consistency and efficiency across EMEA.
- Partner with key distributors in the region to plan and execute co-op marketing initiatives, including digital campaigns, events, and incentive programs, while tracking performance.
- Ensure accurate and timely delivery of product data to distributors, including the management of BMEcat format for product catalog integration.
- Provide support for facility branding, signage, showroom spaces, and training center initiatives.
- Lead or assist in other marketing-related projects as needed.
Requirements:
* Bachelor's (or Master`s) degree in business, Marketing, Communications, or a related field.
* Minimum of 3 years of marketing experience in an international B2B environment.
* Proven expertise in project management, event marketing, and channel marketing.
* Ability to develop and manage impactful multichannel marketing campaigns.
* Proficiency with Adobe Marketing tools (InDesign, Illustrator, Photoshop) is a plus.
* Fluent in English; additional languages are a plus.
* Willingness to travel up to 15% primarily within Europe and the Middle East.
About the Role:
TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions enable the distribution of power, signal and data to advance next-generation transportation, renewable energy, automated factories, data centers, medical technology and more.
Compensation Package:
* Competitive salary: €80,000 - €110,000 per annum, depending on experience
* Performance-Based Bonus Plans
* Health and Wellness Incentives
* Employee Stock Purchase Program
* Community Outreach Programs / Charity Events
* Employee Resource Group
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