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Strategic Marketing Leader

2 months ago

Bristol, Bristol, United Kingdom Pretty Pragmatic Full time £38,000 - £45,000

About the Role:

Pretty Pragmatic is seeking a highly skilled Senior Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for providing strategic direction to our clients, advising on communications plans, discovering insights for new marketing opportunities, and delivering outstanding results from the activity you oversee.

Key Responsibilities:

  • Provide strategic direction for digital projects, from website builds to integrated digital ad campaigns.
  • Plan and execute highly impactful ad campaigns on social and search channels, including ongoing optimization and incremental updates to maximize campaign effectiveness.
  • Brief and work closely with the creative team on content and campaign development to create great creative outputs.
  • Use data from tools such as Google Analytics and SEMRush to provide insights and inform marketing opportunities and future activity.
  • Create marketing and content calendars and plans for clients, utilizing industry best practices to assist clients in reaching their strategic and commercial objectives.
  • Budget planning, monitoring, and management for agency projects and media campaigns.
  • Report and provide strategic recommendations that can improve business performance – be it quick wins or long-term game-changing campaigns.

Requirements:

  • Sufficient levels of experience either within an in-house marketing role covering a breadth of digital activity – from content plans and campaign development through to paid search, social, and SEO – or a hands-on marketing strategist working agency side who's used to dealing with a range of digital channels.
  • A confident presenter – you'll be happy chatting through proposals and plans.

About Us:

Pretty Pragmatic is a marketing agency that combines creative flair with deep digital know-how. We help our clients win over their audiences with charismatic content, outstanding sites, beautiful brands, compelling campaigns, and super search visibility. We're a team that works together, supports each other, and values work-life balance. We offer a range of benefits, including 25 days holiday, your birthday off, an annual training allowance, and a range of other perks.