Digital Content Strategist

24 hours ago


Milton Keynes, Milton Keynes, United Kingdom The Open University UK Full time

Company Overview:

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The Open University UK is a world leader in flexible and distance learning. We're looking for a talented Digital Content Strategist to join our Marketing & Communications team.

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About the Role:

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This role involves creating engaging content that supports the university's strategic plans, such as our greater reach plan. You'll work with colleagues across the university to develop social media campaigns that drive engagement and conversions.

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Responsibilities:

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  • Develop and implement digital content strategies that align with the university's goals.
  • Create engaging multimedia content, including short-form video, for social media channels.
  • Work with the Brand and Campaigns team to ensure integration between paid and organic social media campaigns.
  • Manage a team of social media managers and provide guidance on creating 'social ready' content.
  • Stay up-to-date with emerging trends and technologies in social media and recommend innovative approaches to the team.
  • Collaborate with other teams to identify stories and coordinate activities to deliver against communications objectives.
  • Analyze campaign metrics and make recommendations to improve performance.
  • Contribute creative ideas and sector thinking to the Marketing and Communications Unit's content planning processes.
  • Manage the delivery of campaigns and projects to time and budget.
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Requirements:

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  • Prior experience of working extensively within social media channels, including Twitter, Facebook, Instagram, LinkedIn, and TikTok.
  • Experience of planning, delivering, and evaluating high-performing social media campaigns.
  • Proven ability to generate creative social media campaigns from a brief that engages key audiences.
  • Understanding of the need for integration across paid and organic social media.
  • Prior experience of using social media to build engagement with key audiences and develop affiliated communities.
  • Advanced skills in Microsoft Office, Adobe Creative Suite, and video editing software.
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Salary: £35,000 - £45,000 per annum (dependent on experience).



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