Digital Marketing Strategist

6 days ago


Milton Keynes, Milton Keynes, United Kingdom Blue Pelican Full time
About the Role
As a Digital Marketing Strategist, you will be responsible for overseeing the creation and execution of both CRM strategy and CRM operations for in-life marketing activities designed to drive customer engagement and retention efforts for Blue Pelican. You will work closely with the team to devise the content calendar for campaigns, leveraging market insights, trends, and research to inform content strategy for CRM.

About Blue Pelican
Blue Pelican is a financial services specialist dedicated to buy-now, pay-later services with an international footprint of millions of customers and tens of thousands of retailers. They are technically a fintech business, enabling quick access to funds for consumers, and a convenient way to pay for goods and services through their platform, breaking down big payments into more bite-sized arrangements.

About You
To succeed in this role, you will need a background in CRM, ideally with a mix of CRM strategy and planning, coupled with CRM Ops. Experience working in a regulated industry such as financial services is also essential, so you are familiar with the regulatory aspects of marketing communications and treating customers fairly. Additionally, knowledge of a marketing automation platform, ideally Hubspot, is required. A good understanding of digital analytics tools, such as GA4, and test and learn, optimization techniques, and copy testing for marketing CRM is also necessary. Finally, you should have good copy creation skills.

What We Offer
We offer a salary of £52,000 per annum, plus benefits. This includes a competitive package that reflects your skills and experience.

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