SEO Content Specialist

2 weeks ago

London, Greater London, United Kingdom Boots Full time
About the Role

This is a unique opportunity to drive growth in organic search traffic, referral traffic & GP for Boots Online Doctor by executing SEO strategies and collaborating with cross-functional teams.

Job Description

The ideal candidate will be hands-on with SEO tools, coordinate with stakeholders, and co-craft compelling campaign ideas that attract coverage. They will work closely with the Boots PR team to build awareness and trust through proactive and reactive digital PR.

  • Support in the execution of SEO at Boots Online Doctor, working with the SEO Lead, copywriting & design team and digital product function.
  • Be the owner of growing referral traffic from our partner websites, such as the main boots.com domain, the Boots Health Hub and using other major Boots partnerships.
  • Shape the direction of BOD's PR strategy to ensure it supports SEO and work with the Boots PR team to ideate, plan and co-manage campaigns.
  • Be a practical 'doer' who can brief a content series on menopause drug choices based on keyword research showing common questions and work with copywriters to ensure best SEO practice.
Requirements

We are looking for a skilled professional with:

  • Good knowledge of SEO Tools such as Google Search Console, Screaming Frog, SEMrush.
  • Intermediate competence using analytics platforms including Google Analytics.
  • Great knowledge of content, what makes good content and how to optimise and research for different content outputs.
  • Ability to work with copywriters to produce written content such as press releases, different assets and website components.
  • Proven ability to coordinate with multiple stakeholders to deliver digital PR campaigns.
What You'll Need

We are seeking an individual with 3+ years of experience in hands-on SEO and an ability to create unique stories and compelling campaign ideas that really stand out and attract coverage.

Benefits

As a valued member of the team, you will enjoy:

  • Boots Retirement Savings Plan.
  • Discretionary annual bonus.
  • Generous employee discounts.
  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child.
  • Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
Salary

The estimated salary for this role is £60,000 - £80,000 per annum, depending on experience.

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