SEO Content Specialist

2 weeks ago

London, Greater London, United Kingdom Spotlight Sports Group Full time
Job Description:

We are seeking an SEO Content Specialist to join our team at Spotlight Sports Group, a global media and technology company. As an SEO Content Specialist, you will play a key role in increasing organic search traffic across the group by devising and overseeing the execution of the SEO strategy.

About Us:

Spotlight Sports Group is a leading provider of sports betting content and data, with a portfolio of award-winning brands including Racing Post, Pickswise, myracing, and Free Super Tips. Our business operates globally, with a diverse range of products and services that cater to the needs of sports bettors worldwide.

Your Responsibilities:

  • Support the delivery of the content SEO strategy across the group to drive an increase in organic traffic and revenue for the business.
  • Conduct on-page audits to identify optimisation opportunities for individual landing pages and websites.
  • Optimise on-page elements of a webpage such as header tags, metadata, image alt tags, internal links, and body copy with the targeted use of keywords.
  • Conduct keyword research and gap analysis to identify target keywords relevant and valuable to the business.
  • Conduct competitor analysis to identify strengths and weaknesses in site visibility, backlink profiles, and keyword ranking strategies.
  • Compile performance reports of key metrics and KPIs, including but not limited to web traffic, keyword rankings, user engagement, link acquisition, and conversion.

Requirements:

  • A minimum of 1 year of experience in an SEO role is essential.
  • A passionate and driven individual with a desire to learn and develop.
  • Competent in Excel and data-driven.
  • Excellent content writing skills, flexible in style and tone of voice.
  • Exceptional attention to detail.
  • Able to work independently or as part of a team.

Benefits:

  • A competitive salary of £35,000 - £45,000 per annum, depending on experience.
  • A range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings.
  • A pension scheme and various other benefit schemes.
  • Complimentary access to our Racing Post Members Club, complete with an Ultimate Membership.
  • The opportunity to volunteer two days per year with our charity partner, Autism in Racing.

Location: This role is based in our London office, with regular travel to other locations within the UK and abroad. We offer a hybrid working model, allowing you to work from home and in the office.

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