Data and Strategy Professional
2 days ago
The ideal candidate will be a seasoned professional with extensive experience in CRM, digital marketing, and data strategy. Reporting into the Head of Data Strategy, you will lead our team on a major automotive group account.
You'll design and implement 1st party data strategies for CRM and broader communications across all channels. Develop data and martech roadmaps to drive client growth and enhance data maturity.
Your Key Responsibilities- Designing connected customer experiences encompassing data collection, personalization, segmentation, and marketing automation.
- Developing innovative data solutions leveraging analytics, automation, and diverse datasets to understand consumer behaviour, performance, and identify opportunities.
- Acting as a CRM specialist championing the value of data across the agency, demonstrating its impact on creative, content, and experiences.
- Strong critical thinking, problem-solving, and client consultancy skills.
- Proven experience in CRM, ideally within the automotive sector, with a focus on defining growth and revenue-generating consumer lifecycle journeys.
- Deep understanding of digital marketing, including journey analytics, tracking, governance, and platforms like Google Analytics and Adobe Analytics.
- Experience with marketing automation platforms, CDPs, campaign management tools, ESPs, and specifically Salesforce Marketing Cloud.
$120,000 - $180,000 per year, depending on qualifications and experience.
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