Digital Marketing Strategist

13 hours ago

London Area, United Kingdom Criterion Hospitality Full time
{"title": "Digital Marketing Strategist", "content": "Unlock Your Potential as a Digital Marketing Strategist

Criterion Hospitality is seeking a talented Digital Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and revenue.

Key Responsibilities:

  • Develop and implement a paid media strategy that aligns with the company's goals and objectives.
  • Build and maintain relationships with media partners to boost brand visibility and drive revenue.
  • Manage the media budget, ensuring funds are used effectively to achieve the best results.
  • Oversee SEO and SEM efforts to improve the company's online presence and search rankings.
  • Manage and optimize pay-per-click (PPC) campaigns across different platforms.
  • Analyse campaign performance and provide reports to senior management, highlighting key trends and outcomes.
  • Manage Google Analytics, tracking bookings and conversions to support informed decision-making.

Requirements:

  • Experience working in digital marketing channels for hotels – SEO, PPC, digital advertising.
  • An organised individual who can strategically plan a marketing calendar that drives commercial success.
  • A project manager with an attention to detail to manage multiple campaigns with a test-and-learn approach.
  • A team player who works well with people of all backgrounds, skill levels, and abilities to deliver a plan.
  • Knowledge of coding preferred (HTML, Java, Script, and CSS)

What We Offer:

  • A dynamic and creative work environment.
  • The opportunity to work with a talented team of professionals.
  • A competitive salary and benefits package.
  • The chance to make a real impact on the company's success.
", "lang_code": "en"}

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