Head of Brand and Creative Strategy

4 weeks ago


Croydon, Greater London, United Kingdom The Gym Group Full time

At The Gym Group, we're on a mission to revolutionize the fitness industry. As our Head of Brand and Creative, you'll play a pivotal role in shaping our brand's narrative and driving our marketing strategy forward.

About the Role

We're looking for a seasoned marketing professional with a passion for brand development and creative strategy. As our Head of Brand and Creative, you'll be responsible for leading the planning, development, and implementation of our marketing strategy, ensuring our brand remains authentic and engaging across all touchpoints.

Key Responsibilities
  1. Brand Positioning and Strategy: Develop and execute a comprehensive brand positioning strategy, ensuring our brand voice and tone are consistent across all channels.
  2. Marketing Planning: Collaborate with cross-functional teams to develop and implement quarterly marketing plans, aligning with our business objectives.
  3. Creative Direction: Lead the internal studio team, overseeing the development of creative assets and ensuring efficient, effective delivery of marketing campaigns.
  4. Agency Partnerships: Foster strong relationships with our key creative agency partners, driving brilliant client-agency collaboration and high-quality output.
  5. Brand Guardian: Sit in cross-functional working groups, ensuring the voice of the brand and consumer is represented.

We're looking for someone with a track record of leading strategy and implementation across the full marketing mix, including social and PR. If you're a creative with flair, imagination, and a passion for ideas, we'd love to hear from you.

At The Gym Group, we're committed to creating an inclusive and engaging work environment. If applying online poses a challenge due to a disability or condition, we've got you covered.



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