Product Marketing Strategist

3 days ago


Richmond, Greater London, United Kingdom Sabre Corporation Full time
Sabre Corporation Job Description

As a Senior Product Marketing Specialist at Sabre Corporation, you will play a key role in driving the success of our product lines through holistic go-to-market activities, sales enablement content development, and marketing operational readiness. This position requires close interaction with product management, customer and demand marketing, global sales enablement, and corporate communications to drive market-led priorities.

We are seeking a highly motivated and experienced individual to join our team in Richmond, UK. As a Senior Product Marketing Specialist, you will be responsible for:

  • Collaborating across functions and silos to deliver an effective product marketing strategy and plan to meet business objectives, including the acquisition of new customers and retention of existing customers.
  • Supporting the entire go-to-market lifecycle through the planning of net-new product launches, differentiated releases, and sunset activities.
  • Understanding the market and competitive landscape to competitively position assigned products and services across all content and digital channels, as well as hosted community events.
  • Becoming an expert on our target customers and their buying criteria to author effective content for sales enablement, including collateral, presentations, and integrated product videos.
  • Collecting testimonials and/or case studies and identifying key customer references to leverage in voice of the customer content.
  • Positioning Travel Solutions as a thought leader in the market with customer-centric positioning and messaging targeted to segment and buying roles.
  • Assessing the effectiveness of the marketing programs that support your products on an ongoing basis, and reporting back to the business on recommended changes.

The ideal candidate will have:

  • A Bachelor's degree in Marketing, Communications, Business or equivalent.
  • At least 3 years of business-to-business product marketing experience.
  • An editorial mindset that seeks to understand what audiences consume and how to create it.
  • Experience with marketing a product(s) through unique positioning and value-based messaging and effective sales enablement tactics.
  • A team mentality with strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence.
  • A self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment.
  • Excellent communication skills, written and verbal.
  • A flexible hybrid work environment (e.g., 2 days remote and 3 days per week in-person in Richmond, UK office).
  • Proficiency in Microsoft Office applications, Salesforce, and Pardot.
  • Fluency in English.

Salary: £60,000 - £80,000 per annum, depending on experience.



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