Paid Social Media Specialist

4 weeks ago


London Area, United Kingdom Propeller Full time
About the Role

We are seeking a highly skilled Paid Social Manager to join our team at Propeller. As a Paid Social Manager, you will be responsible for developing and executing paid social media campaigns across various platforms to drive measurable results for our clients.

Key Responsibilities
  • Plan, develop, and implement paid social media campaigns to achieve client goals and maximize return on investment (ROI).
  • Manage end-to-end paid social activities, from research and strategy to ad creation, testing, tracking, and reporting.
  • Monitor ongoing results, troubleshoot, and optimize campaigns based on performance data, ensuring key performance indicators (KPIs) are met or exceeded.
  • Conduct audience targeting and segmentation across platforms to ensure that campaigns reach the right audience at the right time.
  • Collaborate with the Performance and Account Management teams to align paid social strategies with broader digital marketing efforts.
What We Offer
  • Annual budget for personal wellbeing
  • 25 days' annual leave
  • Central London office with amenities
  • Regular social events and team-building activities
Requirements
  • Proven experience managing paid social media campaigns across major platforms.
  • Strong understanding of social media advertising tools, audience targeting, and bidding strategies.
  • Analytical mindset, with the ability to interpret campaign data and provide actionable insights.
  • Excellent communication skills for client-facing interactions and reporting.


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