Marketing Manager

1 month ago

Birmingham, Birmingham, United Kingdom LRQA Full time

About LRQA

We support our clients in the present and prepare them for future success, by using our sharp understanding of social, environmental, technological, and commercial changes to work towards a safer, cleaner, more sustainable future.

Job Purpose

The Marketing Manager is an experienced, strategic and hands-on marketing professional who will be responsible for executing growth-driven marketing plans and campaigns for LRQA within a targeted geographic Area, under the direction of the Regional Marketing Manager and in line with global strategy and global campaign plans.

Key Responsibilities

  • Manage and execute area marketing plans and targeted campaigns to increase LRQA brand awareness and generate leads within targeted product and service categories for growth to budget.
  • Ensure marketing campaigns support a consistent LRQA brand look and feel, in line with global strategy and global marketing plans, budgets, performance plans and strategies.
  • Work with the Regional Marketing Manager to ensure marketing campaigns utilise centrally developed and/or approved marketing content, and are developed using best practice frameworks and optimises tools such as Salesforce and Pardot, client segmentation and multiple marketing channels.
  • Support increased LRQA brand awareness, thought leadership, subject matter expertise, consultant and key industry association/stakeholder relationships/partnerships by supporting the implementation of defined LRQA PR strategies.
  • Ensure marketing campaigns utilise appropriate client value propositions and client/prospect segmentation practices to maximise campaign engagement, effectiveness, brand awareness and lead generation.
  • Deliver and support marketing plan outcomes by working effectively with other marketing, sales and training team members, bought in services/agencies and other internal and external interfaces to ensure timely campaign deliver in line with campaign marketing budget.
  • Work with Regional Marketing Manager to ensure the ability to provide monthly reports on area marketing campaign effectiveness and engagement in order improve lead generation, market brand and positioning.
  • As a member of the area marketing team, provide information, recommendations and innovative ideas for marketing channels, tactics, and tools, ensuring they are relevant, complete, efficient and workable.
  • Work across teams to ensure collaboration and contribution to the marketing, sales and operational function to support growth of the business in line with globally agreed strategic focus areas for both transactional, strategic and global accounts.
  • Monitor and provide benchmarking and market feedback on competitor activities and performance.

Key Health & Safety Responsibilities

  • Eliminate or minimise employee's exposure to risks by reviewing, regularly, the health and safety risk register, applying appropriate controls, communicating results of risk assessment and ensuring health and safety is considered in the planning and execution of all LRQA activities.
  • Manage your own compliance with health and safety rules, instructions, systems and legal requirements, ensuring you are suitably trained and adequate resources are available to work safely.
  • Monitor and review health and safety performance, observe safety behaviours in the workplace, taking appropriate corrective and preventive action as necessary and suggesting and implementing improvement activities.

Technical / Professional Qualifications / Requirements

  • Degree level education in a marketing discipline with at least years of BB marketing and campaign coordination and execution experience or equivalent years' experience in a similar BB marketing role.
  • Experience working within the Certification, Testing Inspection and Compliance (TIC) and/or Professional Assurance Services sector is a plus, but not a requirement.
  • Strong communication skills, with an ability to present material in a way which is appropriate to the level of knowledge of the audience. Ability to read, write, speak and communicate in English and local language.
  • Experience of transactional and ABM campaign marketing (and sales) ideally in a B to B and/or professional services environment.
  • Experience in providing marketing campaign and channel execution and support to support business operations.
  • Adaptable and well organised with a practical minded approach and the ability to work on multiple tasks and to tight deadlines.
  • Knowledge of applicable IT and digital technologies. Knowledge of Dynamics, Salesforce, Pardot, Google Analytics, Hootsuite, SEMRush and/or similar marketing and sales systems required.
  • A proactive approach to problem solving, seeking management input, advice and direction when needed, with good communication skills.
  • Ability to plans and prioritises workload to deliver results effectively and efficiently.
  • Ability to work independently and as part of a regional and global team.
  • Result oriented, proactive, flexible and enthusiastic team player with a 'can do' attitude.
  • Self-motivated, passionate and an optimist who is a resilient and calm in various situations.
  • Experience analysing campaign results, data, preparing reports and making recommendations for campaign improvements.

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