Global Event Strategist

1 day ago


London, Greater London, United Kingdom RedCat Digital Full time

RedCat Digital is seeking a seasoned Global Event Strategist to oversee the planning and execution of meetings and special events across EMEA.

The ideal candidate will have 5+ years of hands-on experience in in-person & virtual events and lead generation, with a proven track record of managing pipeline generation, lead scoring, and integrated demand generation campaigns.

A competitive salary of £43,000 per year (£430/day Inside IR35) is on offer for this exciting role, based in London/Hybrid 2:3.

Key Responsibilities:

  • Develop the EMEA events strategy for RedCat Digital aligned with the International growth strategy and FY25 targets.
  • Manage a team based in London and establish an effective operating model with local teams, external agencies and US counterparts.
  • Build relationships in the UK office and remote EMEA colleagues across Sales and CSM and create localised playbooks and ways of working to drive impact with events in EMEA.
  • Develop in-depth market understanding in EMEA and share findings and recommendations with US team to better localise assets and events.
  • Partner with PMM to create positioning, messaging, buyer personas and other information relevant for EMEA target segments that will help drive highly qualified leads.
  • Rigorously manage, measure, and analyse all events, marketing campaigns and tactics driving conversion rate increases and funnel optimisation.

Requirements:

  • 5+ years hands-on experience in in-person & virtual events and lead generation.
  • Proven track record with managing pipeline generation, lead scoring, and managing integrated demand generation campaigns from concept to ROI analysis.
  • Strong knowledge of best practices in B2B marketing automation, demand generation, and rules-based lead nurturing.
  • Excellent communication and collaboration skills, with ability to work effectively with multiple stakeholders.


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