Digital Marketing Director

5 days ago


London, Greater London, United Kingdom Cranberry Panda Full time

Cranberry Panda seeks a Digital Marketing Director

Central London (Hybrid - 2 days in office)

We are offering £55,000 base salary + benefits for this role.

This is a fast-growing eCommerce platform disrupting the energy and renewables sector. They are seeking a PPC Manager to join the team. The ideal candidate will have a proven track record of managing performance marketing and is comfortable with hands-on management of digital ad platforms.

Key Responsibilities:

  • Plan, execute, and optimise paid campaigns across platforms like Google, Bing, Meta, TikTok, and others.
  • Analyse performance data to identify trends and areas for improvement, implementing data-driven changes.
  • Work collaboratively with teams in analytics, product, and design to enhance campaign outcomes.
  • Conduct testing to refine strategies, including ad copy, bids, and landing page performance.
  • Introduce automation and scripting to improve efficiency in campaign management.
  • Align digital marketing activities with the broader business strategy.

Requirements:

  • Minimum of four years' experience managing large-scale PPC campaigns.
  • Advanced knowledge of Google Ads, Microsoft Ads, and analytics platforms.
  • A highly analytical mindset with expertise in interpreting large datasets to drive decision-making.
  • Creative and forward-thinking, with a history of adapting to industry changes and advancements.
  • Strong communication skills, capable of presenting detailed performance reports and actionable recommendations.


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