Senior Licensing Manager

4 weeks ago

London, Greater London, United Kingdom WildBrain CPLG Full time
Job Description

We are seeking a highly skilled Senior Licensing Manager to join our team at WildBrain CPLG. As a key member of our commercial team, you will be responsible for driving the growth and development of our softlines category.

Key Responsibilities
  • Category Lead - Softlines: Lead the development and execution of long-term growth strategies for the softlines category.
  • Commercial Strategy: Work closely with the Commercial Director to develop and execute commercial strategies that drive revenue growth and profitability.
  • Licensee Management: Manage a portfolio of licensees to grow the CP business, critically evaluating the licensee base to ensure we have the right number of partners and best-in-category overall.
  • Business Development: Identify licensing opportunities and fill market gaps across the category, considering age, segment, market, channel, and franchise.
  • Contract Negotiations: Lead contract negotiations for key licensees, analyzing and controlling business plans to ensure contract deliverables are met throughout the term.
  • Relationship Management: Accountable for day-to-day management of key licensees, including business reviews, relationships, deal negotiations, information sharing, and ensuring financial reporting is up to date.
  • Market Analysis: Maintain knowledge of key seasonality per category and buying cycles of retailers, planning accordingly.
  • Industry Trends: Maintain current knowledge of industry trends, competitors, business opportunities, threats, and dynamics for the category and key licensees.
  • Presentation and Communication: Work on the creation of targeted presentations to pitch, support, or launch licensing opportunities, and attend and present at licensee/partner presentations.
  • Travel and Collaboration: Regular attendance of trade shows and social industry functions, as well as travel to meet with licensees and partners.
  • Fiscal Responsibility: Fiscal responsibility to include annual budget planning and quarterly revenue forecasting.
  • Business Performance Analysis: Analyze business performance across the category by licensee and develop growth objectives and strategies.
  • Brand Marketing: Support brand marketing initiatives, including the development and execution of category plans.
  • Licensee Integration: Define and integrate licensees within wider brand and marketing plans.
Requirements
  • Strong Commercial Acumen: Strong understanding of brand and property positioning and the retail environment.
  • Licensee Knowledge: Comprehensive knowledge of licensees' production and creative capabilities/limitations.
  • Strategic Thinking: Strategic and creative thinker with the ability to adjust to changing business environments.
  • Communication and Presentation: Excellent communication and presentation skills, with the ability to negotiate and build relationships with licensees and partners.
  • Team Player: A team player with a strong ability to collaborate and work effectively with cross-functional teams.
  • Travel and Flexibility: Willingness to travel and flexibility to adjust to changing business needs.
  • Language Skills: Strong verbal and written English required.
About WildBrain CPLG

WildBrain CPLG is a global leader in kids and family entertainment, with a portfolio of beloved brands and properties. We are committed to creating exceptional entertainment experiences that captivate and delight fans around the world.

We are proud to offer a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job, and we encourage applications from diverse candidates.

We are an equal opportunities employer and welcome applications from all qualified candidates. If you are passionate about the entertainment industry and have the skills and experience we are looking for, we encourage you to apply.

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